Double Your Freelancing Rate

The complete guide to getting paid more as a freelancer.

You want to charge your clients more, but you're unsure about where to start. Most of us are clueless when it comes to pricing. Sure, we're great technically — we can design a beautiful site, craft solid code, or write great copy — but we're not all the great at selling ourselves at a higher rate.

What if you knew what clients were looking for? What if you had a framework for proposing projects at significantly higher rates than you're charging today? What if you knew how to respond to pushback?

What if you could double your freelancing income?

Over the last two years, my course has helped over 5,200 freelancers earn more money for the same amount of effort. Like you, they became a freelancer because they wanted more freedom and flexibility. But too many of us just reverse engineer our previous salaries or use a "rate calculator" to figure out what we should be charging, and end up worse off than we were when we had a full time job!

“I was stuck in the mindset of focusing on my price. After reading DYFR, I focused in on the value I could provide to my clients, strategies and tactics that could add $10,000 or $100,000 in revenue to one of my clients' businesses.”
Kai D. raised his rates by 443%

What took me 3 years and $1,000,000+ in lost revenue to figure out:

I didn't want to "push my luck". I felt that if I charged too much, I'd lose my clients... and I'd be out of work.

Having worked with thousands of freelancers over the last few years, I've realized this is the #1 reason why freelancers are underpaid, struggle with cashflow, and end up more stressed than they ever were back in the cubicle. It's all due to fear and self-doubt. That feeling of: "I don't want to screw this up."

As demand for my work grew, I started to build a team. Before I knew it, I had 11 full time employees working for me. This gave me a ton of exposure to a lot of clients and their projects.

I started to really dig into why we were winning some projects and losing others. I began talking to clients and fellow agency owners to figure out why some people were, in my mind, "getting away with" charging significantly higher than their competition.

Here's what I walked away with:

  • Good clients don't always go for the lowest price.
  • The price you quote is factored into your "risk profile", and if you can reduce risk through other means you can raise your prices without losing clients.
  • How you position yourself and your services is everything. (Hint: Don't call yourself a freelancer!)
  • Successful consultants never negotiate on price.
  • Cheap overseas labor isn't going to put us out of business, but it can if you're a commodity.

What would raising your rates do for you?

You bill $ and work hours a week...
  • A 50% increase in rates will bring you $ more this year
    (or 5 X)
  • A 100% increase in rates will bring you $ more this year
    (or 12 X)
  • A 200% increase in rates will bring you $ more this year
    (or 52 X)

I discovered positioning is everything — and raised my rate 500%

I was able to raise my rates (and my team's rate) from $50 an hour to over $250 an hour. And there's no reason you can't also.

Once you're able to understand why people buy you'll be able to reposition your services and price in a way that is best for you AND your client. Here's the thing: No one has ever hired you for your design, development, marketing, writing, etc. skills. Clients don't care about that — but we do... it took us years to get to where we are now!

Clients want to understand how you're going to be an investment. They want to make sure that if they pay you that they make more than they're paying.

This means you need to understand the problem behind each project. I like to call this the "proxy pain". What's really making someone willing to take out their checkbook and pay you?

“This course helped me realize that people WILL pay more for results.”
David O. raised his rates by 270%

Included: Everything you need to raise your rates

In this course, I go into depth on how to do just this. It's not just about "doubling your rates" — it's about making your clients happier, which in turn makes you more respected by them and gives you the flexibility and freedom that made you become a freelancer in the first place!

  • 169 pages of step-by-step strategies on rewiring the way you run your freelancing business.
  • Worksheets that help you take action and put the material to use.
  • A two month personal accountability course where I — the author — will followup and ensure that you have, or are working on, raising your rates.
  • BONUS: 7 written case studies with premium consultants who are billing upwards of $200 an hour. Steve Corona, Eric Davis, Tim Connor, Ryan McGeary, Brook Riggio, Stephen Ou, Jim Gay

My comprehensive course is guaranteed to help you totally transform your business, or I'll refund you in full.

If you're looking to really accelerate how you do things — including securing future income through high-value, low-input retainer packages — I've put together a premium program that includes everything I listed above and...

  • 14 video interviews with past students — totaling over 6 hours of discussion. You'll see exactly how each of my students has implemented DYFR, and what challenges and obstacles they faced along the way.
  • A 1.5 hour video course on writing proposals that close 2-3x higher than average.
“Before DYFR I was happy to freelance at $100/hr for whomever. I worried exclusively about my code. Now, I'm walking up my price and running up my value.”
Miles S. raised his rates from $100/hour to $6,000/week

Where will your business be 2 weeks from now?

Have you ever walked into a bookstore, picked up an interesting business book, flipped through it and couldn't wait to get home and devour it in one sitting... only to have it end up, unread, in a box in the attic?

When you buy Double Your Freelancing Rate, you automatically get added to my Nag List. This means I'll be personally following up with you to see if you're stuck, answer any questions, and provide some added content and accountability.

I want you to succeed. I want you to make a ton of money after reading the content and incorporating it into your business. And the only reason you've read this far is because you're unhappy with your rate, and know it should be higher. I'm going to help you do that.

So what will you be charging two weeks from now? Is it what you've been charging for weeks, months, and maybe even years? Or are you going to double your freelancing rate?

Hi Brennan,

I am so happy I purchased this course. The course book is awesome, but I already see what makes this course so doable are the accountability emails. They are keeping me focused on the course and the material and reinforcing the key principals outlined in the course.

I am still a long way from where I want to be in terms of what I charge, but I've increased by base starting point prices by 40% since starting the course. I've been struggling with pricing for years, and I sincerely believe this course -- and applying what you are teaching -- is going to finally get me over this undercharge syndrome I've been stuck in for years!

Thanks so much much for the thought and care that you have put into this course.

Complete Course

I've designed this package to give you everything you need to raise your rates — the DYFR framework, a dozen examples of how past students have applied it to their business, templates that will help you translate the course into higher paying work with minimal time and legal bills, and accountability.

Over 80% of students choose this package.

The Course Book

169 pages of actionable content (PDF, ePub and Mobi formats)

  1. Understanding Your Clients
    Why Do We Become Freelancers? • What Do Clients Want? • How Do You Qualify Clients? • How To Understand The "Pain" Behind The Project • Quantifying A Project's Financial Upside • How To Uncover The Solution Your Clients Need • Client Types You Should Avoid
  2. Your Rate
    The Science Of Pricing • How To Avoid Commoditization • How And Why To Reduce Risk Of Failure • Project Types And Billing Structures • Value-Based Pricing • How To Determine Your Rate • How To Be 100% Confident In Your Rate
  3. How To Close The Deal
    When To Propose To A Prospective Client • How To Sell Paid Estimates (Roadmaps) • How To Structure And Write Your Proposals • How To Introduce Packages To Maximize And Anchor Your Prices • How To Handle Pushback From Clients
  4. The Path Forward
    How To Sell Retainers (That Are More Than Just Blocks Of Time) • How To Productize Your Consulting • How To Raise Rates On Existing Clients • How To Become An Über Consultant
14 Student Interviews

I've included over six hours of video from DYFR students from all walks of life — designers, developers, marketers, and more. In these interviews, you'll see what roadblocks they had in raising their rates after completing the DYFR course, and how they overcame them.

  • Matthew Lehner — Web Developer
  • Shanna Kurpe — Marketing Agency Owner
  • Curtis McHale — WordPress Developer
  • Ciprian Gavriliu — UX Designer
  • Bart Mroz — eCommerce Consultant
  • Glenn Stovall — Web Developer
  • Parveen Kaler — iOS and Android Developer
  • Robert Williams — Web Designer
  • Keith Perhac — SEO and Conversion Consultant
  • David Olesch — Mobile and Web Developer
  • Kai Davis — Marketing Consultant
  • Chad Owen — Video Producer
  • David Tanzer — .NET Developer
  • Vangos Pterneas — Mobile Developer
Email Accountability Course

For the next 60 days, I'll followup with you over email with guidance on how to apply the DYFR framework to your freelancing business. At the end of each of these emails will be an interactive worksheet for you to use to grow your business.

Proposal And Retainer Templates

These are the templates I use to close five figure a week contracts with my clients. They're 100% inline with the framework espoused in the course, and will save you plenty of hours and hundreds in legal bills.

My Best-Selling Proposal Video Course

You'll also get my hour and a half video course on writing proposals, which provides some extended examples on how to best produce and deliver proposals that you won't find in the course book.

Purchase the Complete Package for $199
If you're billing $50/hour, pays for itself in 1 hour at your new rate
Basic Course

This package gives you the building blocks for applying the DYFR framework to your business.

The Course Book

169 pages of actionable content (PDF, ePub and Mobi formats)

  1. Understanding Your Clients
    Why Do We Become Freelancers? • What Do Clients Want? • How Do You Qualify Clients? • How To Understand The "Pain" Behind The Project • Quantifying A Project's Financial Upside • How To Uncover The Solution Your Clients Need • Client Types You Should Avoid
  2. Your Rate
    The Science Of Pricing • How To Avoid Commoditization • How And Why To Reduce Risk Of Failure • Project Types And Billing Structures • Value-Based Pricing • How To Determine Your Rate • How To Be 100% Confident In Your Rate
  3. How To Close The Deal
    When To Propose To A Prospective Client • How To Sell Paid Estimates (Roadmaps) • How To Structure And Write Your Proposals • How To Introduce Packages To Maximize And Anchor Your Prices • How To Handle Pushback From Clients
  4. The Path Forward
    How To Sell Retainers (That Are More Than Just Blocks Of Time) • How To Productize Your Consulting • How To Raise Rates On Existing Clients • How To Become An Über Consultant
Email Accountability Course

For the next 60 days, I'll followup with you over email with guidance on how to apply the DYFR framework to your freelancing business. At the end of each of these emails will be an interactive worksheet for you to use to grow your business.

Purchase the Basic Package for $69
If you're billing $50/hour, pays for itself in 1 hour at your new rate
Complete Course + 1-on-1 Coaching

This package is best suited for veteran consultants or people who run or manage teams. You'll receive the Complete Package, but I'll also personally followup with you and setup a time where we can discuss your business, what you charge, and what you want to charge. I'll coach you on putting together a plan of action that gets you to your new income goal, and also help you set a few realistic goals and milestones.

Outside of hiring me for my weekly rate of $20,000 a week, this is the only way to work with me individually (I cover how I've gotten to this rate in the course — and it's not because I wrote a book on how to charge more!)

How I'll make sure you're 100% satisfied with the DYFR course

The current course is the result of over two years of sales and hundreds of discussions with customers. If you're a freelancer — it doesn't matter what you do as a freelancer — and want to equip yourself with the knowhow to charge more, I designed this course for you.

I've also recently taken steps to help ensure that each customer is kept accountable. I don't want you to pay me and that be it. I want you to pay me and make a significant return on your investment. So I've included a followup accountability course to help keep you on track and motivated.

But there's never a "one-size-fits-all" solution to anything. So if you do buy my course, do the work, and get no results, simply send me an email for a full 100% moneyback guarantee.

Read a sample chapter

Who's behind this course?

Brennan Dunn is the founder of We Are Titans, a consulting firm based in Virginia (read about it here.) He's also the author of Double Your Freelancing Rate and The Blueprint, books that have helped over 5,000 consultants learn to price their services and get more clients, the co-host of The Business of Freelancing Podcast, and the guy behind the Freelancer's Weekly newsletter. When not writing words, he's writing code for his SaaS application, Planscope.